Your Income as a Musician
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There are seven key types of income, each with unique characteristics. In the music industry, relying on one source of income—like live gigs or streaming—can be risky. Your earnings may fluctuate, or opportunities may dry up, leaving you vulnerable. That’s why it's crucial to diversify your income streams. Here’s how we categorise income into seven main types, and how musicians can tap into each of these categories.
1.2
Pricing Your Services Correctly
Pricing your work as a musician can be a daunting process, especially in a fluctuating market like New Zealand, where standardised rates are still in development. The lack of an industry-wide rates card naturally puts the music ecosystem into ambiguity, and makes it difficult to know what to charge for performances, and recordings.
Creative New Zealand
For now, Creative New Zealand’s (CNZ) suggested rates offer a useful guideline for artists and art practitioners. Their rate focuses on fair pay for artists, ensuring you’re compensated for the value you bring to your work. Creative New Zealand increased its minimum fair remuneration guidance rate in 2023. Tap this link, or use the button below to view the rates.
NZ Session Collective
At The NZ Session Collective, we’ve developed a new set of professional rates to help professional musicians in pricing their services fairly and consistently. These rates are based on current economic factors, consultations with seasoned musicians, and real-world bookings we’ve facilitated. You can refer to our musician rates, or the button below for more information.
E tu Musicians Union
Additionally, while the industry works towards unified rates, the E tū Musicians Union is in the process of establishing standardised rates to bring further clarity to the market—as well as other industry improvements and reforms. You can follow their progress or get involved through this link, or using the button below.
Key Factors when Pricing Your Services
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Your experience and standing in the industry will directly impact your rates. Established musicians or groups can command higher fees, but if you're newer to the scene, don’t undersell yourself. Understand that experience isn't just about years—it’s about the quality of your work, the relationships you’ve built, and your ability to deliver consistently. As your name grows, so should your price.
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Always factor in where the gig is and the cost of getting there. If the event is out of town or in a remote location, your rates should reflect not just your performance time, but the travel time, accommodation, and any logistical challenges. Too many musicians forget this, but travel costs can quietly erode your profit.
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Not all gigs are created equal. Corporate events, weddings, and private functions usually pay more than small community gigs or club shows, so be strategic. Know your audience and client—higher-budget events should absolutely see a corresponding increase in your rates. Don’t hesitate to ask for what the gig is worth; their budget often has room for you.
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Never forget to account for the unseen hours that go into the gig. From rehearsals to coordinating with sound engineers, or even learning new material at a client’s request, these are hours that deserve to be paid for. It’s not just about the time you’re on stage. If you’re preparing, traveling, and rehearsing, it’s all part of the job and should be priced into your quote.